Home >> Lettering and Sign Writing << Professional Decorating >>>
Lettering and Sign
Writing
|
Classic Font Faces - Arial
Classic Font Faces - Broadway
Classic Font Faces - Century Schoolbook
Classic Font Faces - Copperplate Gothic Bold
Classic Font Faces - Copperplate Gothic Light
Classic Font Faces - Courier New
Classic Font Faces - Times New Roman
Classic Font Faces - Baskerville Old Face
Classic Font Faces - Bookman Old Style
Classic Font Faces - Caslon
Classic Font Faces - Old English Text
Classic Font Faces - Edwardian Script
Classic Font Faces - Gill Sans
Classic Font Faces - Verdana
Classic Font Faces - Comic Sans
Classic Font Faces - Garamond
Classic Font Faces - Imprint
Classic Font Faces - Bell
Classic Font Faces - Bodini
Classic Font Faces - Cooper Black
Classic Font Faces - Egyptian
Classic Font Faces - Elephant
Classic Font Faces - Embassy
Classic Font Faces - Engravers
Classic Font Faces - Franklin Gotic Medium
Classic Font Faces - Franklin Gothic Heavy
Classic Font Faces - Freestyle Script
Classic Font Faces - Georgia
Classic Font Faces - High Tower Text
Classic Font Faces - Lucida Sans
Classic Font Faces - Modern
Classic Font Faces - Palace Script
It is probably true to say that first-rate lettering is relatively seldom
found in the work of the average sign writer. This is not to say that there
are not many men who can and do turn out exceedingly good work, but there
are many more who, either from lack of opportunity or inclination to take
the art seriously, fail to give it the attention and study it so well deserves.
They are, or soon become, men of one style, able to supply the demand for
cheap, slick lettering, but unable to carry out work which possesses, as
all good lettering should possess, any decorative quality.
Broadly speaking, the chief essential in all lettering is legibility. It
is used to convey a message and intended to be read, and if this cannot be
done with reasonable ease, it is not fulfilling its function properly. This
need not debar it from being pleasing to the eye and there is no reason why
these two properties should not be combined, without either being sacrificed
to the other. True, there are occasions when its purpose is primarily decorative
and when legibility takes second place as, for example, in some forms of
Gothic or Black Letter work, commonly used in churches. But in practically
every other instance, legibility is of prime importance and this fact must
always be kept in mind. It depends not only on the shape and design of the
letters, but also on the way in which they are combined, arranged, and presented.